On a quest to find the perfect outfit for my infant son, several hours later and too many stores to count, I was still empty handed. My feet were sore and both my baby and I were exhausted from constantly getting in and out of the car. I was frustrated by the lack of selection for cute boys’ products offered in unisex boutiques and department stores. Driving all over town to find clothing, shoes, decor, and toys was more than I cared to deal with! Then it dawned on me: wouldn’t it be great to have one store that would carry a variety of stylish and unique boy-only items, from clothing to toys to decor? Imagine how much easier that would be for us parents, who don’t have the time to spend shopping all over town all day in the first place, dragging around our kids, and hoping for the best.

When I talked to my girlfriends (many of whom have boys), everyone agreed. Their comments mimicked my own shopping woes: “Where can we go that will have more of a variety of boy items?” they asked. “I can find things for girls in so many colors, styles, options, etc., but what about the boys?” they complained. As we commiserated together, I knew had to do something to make it easier for parents of boys to find what they wanted all-in-one place.

Thus, BlueEyeBoy.com was born - a boys’-only e-boutique dedicated to carrying a variety of hip clothing, imaginative hard-to-find toys, and stylish decor for our boys. At Blue Eye Boy, every item is tested for durability, wearability, and playability by our own toddler boy research staffers (whom we pay handsomely in milk and cookies).